FEETJE CELEBRATES ITS 40th ANNIVERSARY!
The Holland based Feetje brand launched its first babywear in 1981. Since then its premium products have been indispensable in the world of baby fashion. To celebrate its 40th anniversary Feetje developed a brand new corporate identity, including a brand new logo.
The new logo is designed by Studio Sijm. The hand written logo has been finished with some ‘fairy dust’, symbolizing the magic of new life.
Worn by generations of babies in Europe, Feetje is designed with a focus on sustainability, softness, sweetness, and premium quality details.
Always recognizable as Feetje babywear; all products, including the annual summer and winter collections, are made with organic cotton and are available from the size 3M to 24M.
Besides the changing seasonal collections, the brand has a number of fixed items that return each year. Amongst them the all-time favorite and best seller, the nostalgic waffle Jogger.
Offering one of the best quality-to-price ratios in the industry; Feetje’s premium products are sold in the finest boutiques and department stores in The Netherlands, Germany, Austria, Switzerland, Belgium, Spain, and now exclusively direct-to-consumers in the USA through FeetjeBabyUS.com
*Feetje in English means fairy and the motto of fairies is: “Although we fairies are very small, we sing and bring sunshine.”
"The magic is in you, baby"