25% Off Select Collections • Free Ship $65+
Featured Collection "The Knits"A Baby's First Collection 3M-12M🐑 Cozy Cuddles Start Here
Featured Collection "Wild World"
Featured Collection"Flower Ranch"
🌸 A soft bouquet of comfort and charm, designed for cozy cuddles day or night. 3M-24M
Iconic Waffle Jogger & Keepsake Denim
The Softest Jean Ever!
Best Seller for Over 43 Years!
Slow Fashion
Slow Fashion is our passion. We prioritize quality over quantity, creating clothes that are made to last and be passed down from child to child, building new memories and adventures with each wear. Our designs have been lovingly created in Holland since 1981, with a focus on timeless style and enduring quality.
We choose premium organic cotton and sustainable fabrics not only for their softness and durability, but also for their gentler impact on the planet.
We know the magic is in the babies — and we’re committed to choosing a better future for them, one garment at a time. ❤️
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