Since 1981 • Designed in Holland with Love ❤️
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Premium Product • Made with Soft Organic Cotton
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End of Season Sale • Baby's First Collections 50% Off


Limited Sizes & Quantities

Shop Baby's First Sale NB to 12M

End of Season Sale • Girl Collections 50% Off


Limited Sizes & Quantities

Shop Girl Sale 3M to 24M

End of Season Sale • Boy Collections 50% Off


Limited Sizes & Quantities

Shop Boy Sale 3M to 24M

First Loves • Baby's First Collections


Cozy • Comfortable • Sweet • Magical

Add to the Magic with a Baby's First Outfit • Designed in Holland for the Magic in Babies everywhere

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We'd Love to be Your Baby's Only Jean & Overall • 3M to 24M


The Dutch are world famous for denim development and our designers follow this tradition. Take a close look at our details. We know you'll love our denim!

Our Jeans are made with 99% Soft Organic Cotton • 1% Spandex for Comfort

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Our Iconic Jogger • Best Seller for 40 Years • 3M to 24M


Since 1981 our Jogger has been a favorite and iconic item in many homes • Now made With Soft Organic or Mélange Organic Cotton for the Magic in Babies everywhere • A Keepsake

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Thanks for the Stars!