"the magic is in you, baby"
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25% Off Select Collections
Iconic Waffle Jogger & Keepsake Denim
Best Seller for Over 43 Years!
A keepsake crafted with Soft Organic Cotton or Mélange Organic Cotton, worn by generations of babies.
The Softest Jean Ever!
Easy Pull-On Jeans, crafted with 99% Soft Organic Cotton and 1% Sustainable Spandex for added stretch and comfort.
☀️ End-of-Summer
Final Few Sale
50% to 70% OFF
Free Returns - Free Ship $65+
Slow Fashion
Slow Fashion is our passion. We prioritize quality over quantity, creating clothes that are made to last and be passed down from child to child, building new memories and adventures with each wear. Our designs have been lovingly created in Holland since 1981, with a focus on timeless style and enduring quality.
We choose premium organic cotton and sustainable fabrics not only for their softness and durability, but also for their gentler impact on the planet.
We know the magic is in the babies — and we’re committed to choosing a better future for them, one garment at a time. ❤️
We’d love for you to join us! We respect your privacy and send very few emails. Benefits include insider only offers, early access to exclusive product, and more!